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Nicole Casperson's path into elevating underrepresented voices in Fintech
With 60,000 subscribers across her newsletter and podcast, Nicole has become a powerful voice in Fintech
New York City is starting to heat up, and so is Story Alley. As we continue to share tips and strategies for building your online presence, we also plan to inspire you with the stories of people who’ve successfully done this. Today, we’ll be talking about Nicole Casperson.
With 60,000 subscribers across her newsletter and podcast, Nicole has become a powerful voice in the Fintech sector. Her focus on fostering gender equality in traditionally male-dominated industries has allowed her to garner a reputation as a respected speaker, thinker and writer. Let’s find out how she got here.
Climbing the ladder
Nicole started off in media. While pursuing her bachelors in journalism at Texas Tech, she interned at various news outlets, such as Fox 34 News or The Hub. This experience allowed Nicole to create a solid foundation for her masters in Mass Communication and Media Studies. Afterwards, Nicole joined DS News and MReport as an Associate Editor. There she covered the housing and mortgage industry, before becoming Associate Editor of Royal Media. This helped Nicole sharpen her journalism skills, earning her a promotion to Deputy Editor.
Making tech Femme-tastic
A biracial woman who had grown up between California and Texas, Nicole always felt like her voice wasn’t heard enough. This was especially true in 2020, when Nicole first entered the Fintech space as a reporter for InvestmentNews. Nevertheless, she strived for positions that would enable her to contribute her ideas, which is why she became co-host of InvestmentNews’ podcast ‘techSTACK$’ and the content producer for the CEO’s podcast ‘Her Success Matters’.
With strong knowledge of the space and a desire to make women’s voices in Fintech heard, she founded the community ‘Fintech is Femme’ under the umbrella of Workweek, a prospering media company that supports industry experts in distributing their content. Nicole went full throttle and launched her own newsletter and podcast, but also Fintech courses and a hiring platform.
Flourishing in creative freedom
The launch around the ‘Fintech is Femme’ community was a full success, with in-person events yielding hundreds of attendees. It had been a total change of scenery. All the sudden, Nicole was enjoying full autonomy over the structure of her content and the topics she talked about.
Nicole flourished under the new circumstances and grew ‘Fintech is Femme’ to a valuable dollar brand in two years. In addition, her podcast attracts 10,000 monthly listeners and her newsletter has more than 50,000 subscribers with an open rate of 50%.
Today, Nicole continues to cover female leaders in the Fintech space and her personal brand is more successful than ever. Nicole’s brand became so popular that many events such as Money 20/20 or Future Proof Festival long for her input.
Looking back on Nicole’s journey, it is clear that she widely exceeded her goal of just making her voice heard. By founding ‘Fintech is Femme’, Nicole unleashed her inner entrepreneur and, instead of putting up with content someone else wanted, finally got to do her own thing. This serves as a powerful reminder that, if we truly want to move forward, sometimes all we need to do is listen to our gut and take the first step.
What is Salley?
Salley is your personal career coach that helps you master AI-proof skills, such as building a strong online presence. As the workplace evolves due to AI, Salley helps you to easily master relevant skills that can't be easily automated. If you're looking to build your online presence to unlock more career or business opportunities, be sure to request early access at salley.co